Listing Content Guidelines

Helping Providers Serve the Menopause Community with Excellence

Legal Policies

Welcome – here’s how to create a listing women can trust

If you’ve been approved, we’re glad you’re here.

Your listing is often the first impression a woman has of your work. Our goal is to help you create a profile that’s clear, relevant and easy to navigate – without hype or pressure.

Use the guidelines below as a friendly checklist while you complete your listing. If you’re ever unsure what to write, keep it simple: what you do, who you help, how you work and how to contact you.

Quick Links

A quick note about addresses
Sometimes saving the address/map location can be tricky (especially if formatting or auto-fill behaves oddly). If your address won’t save correctly, don’t stress – contact us and our team can help ensure it’s saved accurately. (Please Include your business name and suburb so we can find your listing quickly).

What these guidelines apply to

Menopause Resource Hub is a curated platform designed to help women find clear, relevant, and trustworthy support during perimenopause and menopause.

To protect users, providers, and the integrity of the Hub, all listings must follow the guidelines below. These guidelines apply to all listing content, including text, images, testimonials, links, and downloadable materials – and they apply equally to free, paid, featured, or sponsored listings.

Our approach to listings

We prioritise:

  • Clarity over volume
  • Accuracy over promotion
  • Trust over exaggerated marketing

Listings are reviewed to ensure they are:

  • Relevant to perimenopause and menopause
  • Clear and easy to understand
  • Responsible, ethical, and not misleading

What you can include

You are welcome to include:

  • A clear description of your services and approach
  • Your professional qualifications, registrations, and areas of expertise
  • The types of clients you support (e.g. perimenopause, menopause, midlife health)
  • Your philosophy, values, and scope of practice
  • Practical information such as location, availability, delivery format (in-person/online)

Where relevant, you may reference:

  • Evidence-informed approaches
  • Recognised frameworks or modalities
  • General benefits of your service category (without guarantees)

Testimonials and client experiences

Testimonials may be included only if they meet all of the following:

  • Reflect individual experiences, not typical or guaranteed outcomes
  • Are factual, genuine, and not exaggerated
  • Do not claim or imply diagnosis, treatment, cure, or medical outcomes
  • Do not reference symptom elimination, reversal, or transformation
  • Do not imply that similar results should be expected by others

Allowed example (general experience):

“I felt supported and more informed about my options.”

Not allowed:

“This treatment cured my menopause symptoms.”
“My hot flushes disappeared completely.”

Health claims and outcomes

To protect users and comply with Australian Consumer Law, you must not:

  • Claim to diagnose, treat, cure, or prevent menopause or medical conditions unless lawful and within your regulated scope
  • Use absolute or guaranteed language (e.g. “cure”, “fix”, “eliminate”, “guaranteed results”)
  • Present outcomes as predictable, universal, or assured

Menopause experiences vary significantly between individuals. Listings must reflect this reality.

Listings must not be presented as medical advice and should not replace consultation with a qualified healthcare professional where appropriate.

Before-and-after content

Before-and-after comparisons, transformation claims, or outcome-based imagery are not permitted, including:

  • Symptom “before/after” descriptions
  • Weight, mood, sleep, or hormonal “transformations”
  • Claims of measurable improvement without appropriate context

This includes both text and images.

Language and tone

Please use language that is:

  • Respectful and supportive
  • Clear and non-alarmist
  • Free from fear-based or urgency-driven messaging

Avoid:

  • Over-medicalised or sensational language
  • Pressure-based calls to action
  • Claims that position your service as the “only” or “best” solution

Evidence and accuracy

You are responsible for ensuring that:

  • All claims are truthful and accurate
  • Qualifications and experience are current
  • Content reflects your actual scope of practice
  • Content must remain within your professional scope of practice and regulatory permissions.

We may request clarification or supporting information where necessary.

Review and editorial discretion

Menopause Resource Hub reserves the right to:

  • Edit listings for clarity, consistency, or compliance
  • Request changes prior to publication
  • Remove or suspend content that breaches these guidelines or the Service Provider Agreement

Inclusion in the directory does not imply endorsement or recommendation.

Where listings include sponsored or promoted content, providers must ensure representations remain accurate, balanced, and consistent with these guidelines.

Our shared responsibility

These guidelines exist to:

  • Protect women seeking support
  • Maintain trust in the menopause space
  • Support ethical, high-quality providers

By listing on the Hub, you help create a platform where women can explore their options without pressure, confusion, or misinformation.

Questions or updates?

Providers are responsible for keeping their listings up to date and compliant with these guidelines over time.

If you’re unsure whether something is appropriate, or need to update your listing, please contact us before publishing changes.